bait and switch

so you want to find out a little more about the moderator on the VP debate - what else do people do these days but pull up google and badaboom badabing - you have a list of articles to read!

STOP! before you click on that top link - read this from ZD net!

A random keyword “on fire” like gwen ifill wheelchair indicates that 55 minutes ago a malware serving blog has been successfully crawled and is now appearing within the first 10 results thanks to the high page rank of Windows Live Spaces. Upon clicking the link, the user is exposed to the typical ActiveX Object Error message that is attempting to trick them into installing TrojanDownloader:Win32/Zlob.AMV with 10 out of 36 AV scanners currently detecting it (27.78%).

full article here
Cybercriminals syndicating Google Trends keywords to serve malware | Zero Day | ZDNet.com

what does this mean?
well - the fraudsters have their program they want to install on your computer - in this case it's the Zlob.amv which would happily send out your personal information across the internet back to the fraudster. Now that they have it in hand, all they need to do is get YOU to download it to your computer. They do it by tricking you into thinking you'll be on a legitimate website researching ... whatever hot topic you are doing that day.

update - here's another example - this one from a fake YouTube site

A program circulating online helps hackers build those fake pages. Users who follow an e-mail pointing them to one of the pages would see an error message that claims the video they want won't play without installing new software first. That error message includes a link the hacker has provided to a malicious program, which delivers a virus.

what can I do?
1. verify your Anti-Virus package evaluates all search results links. Only visit those that are verified as good.
2. verify your AV suite is a good one for detecting and killing malware!